According to AppAnnie, “understanding the flexibility of their offerings that go beyond trading cryptocurrency assets is crucial for any app publisher that tries to emulate their successful adoption worldwide.” Apps such as Binance, and WazirX saw the highest increase in usage year-on-year. In India, finance apps crossed 1 billion downloads in 2021 with 28 per cent year-on-year increase. However, in terms of downloads, the leading app in India was CuteU followed by ZeepLive. Globally, Tinder was the leading app in terms of consumer spending in the dating category. Read more | Online retail bets big on quick-commerce: micro warehouses, under 30-min delivery It adds that “India is a unique market where, although users of dating apps may not be spending heavily, more than 75 per cent of Indian daters have started going on hobby dates and more than 50 per cent are thinking of dating as a way to explore.” App Annie notes that “despite its population size, India is one region that saw declining consumer spend on dating apps, although it is still up 18 per cent since 2018.”
The top app in terms of consumer spending in this category was Tango Live which is a live streaming app, followed by Truecaller, and Who (Call&Chat), which is another live streaming app.įor dating apps, while consumer spending continued to grow driven by markets such as the US, Japan, the UK, and China, India saw a decline in contrast. WhatsApp messenger was number eight on the list. Instagram led the Indian market in terms of downloads in the social category, followed by MX TakaTak, Facebook, Snapchat, and Moj. The top social apps in India in terms of downloads. Both Facebook and Instagram saw their engagement deepening by 15 per cent and 35 per cent respectively in 2021 in India. But in India, it was Meta’s (formerly Facebook) apps that were benefitting given the TikTok ban in 2020. Globally, TikTok was the winner in per user engagement among the top five social apps which had the most time spent in 2021.
These apps are also driving consumer spending given consumers are ‘tipping’ their favorite content creators. (Image credit: App Annie) Social, Dating apps: top trends globally and for IndiaĪpp Annie notes that the time spent on the top 25 live streaming apps outpaced the social market overall year-over-year by a factor of 9. Read more | Total Gaming’s post-PUBG advice: ‘Gamers have to be versatile, invest time in new games Top games overall in India.
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